The race of movie started long back at the end of nineteenth century. From that point the movie industry has encounter many experiment and betterment. In starting of the 20th century the movie got a brand new dimension that surprised the world. It was animation. Animation wasn’t easy in those days. The procedure was completely hand drawn. The 2d or 2 dimensional animation brought smile into the face of thousands. The procedure was time taking and it had been impossible to create a movie more than ten minutes. The animation world found many extra normal head that lead the entertainment world to completely different heights. Animation world: The animation was specific for the fun entertainment that point of time with the cartoons only. Later it unfolds all over the world and it did not have to struggle much in the market because it was something that interact the mind of children with their parents with ease. Later it became possible to create the full length movie in the animation once the age of computer came in the world. Many of us tried to make out other emotions with the 2d animation however they unsuccessful as that did not work in the mind of people. It’s got two basic reasons. First the huge quality of the laughter it was extremely capable to get and another one is that the other emotional seriousness was not effective much in the 2d animation. In search of rather more reality in the animation folks found a completely new world in the visual media that is the 3d animation. The 3d animation is extremely capable of producing something more realistic and acceptable. Other emotions are become attainable to make out. The Toy story was the first movie creating the revolution because it was the first full length 3d animation movie. At that time the 3d animation goes through several improvements day by day and it is giving the folks a chance to make something or to execute some thought that is impossible to shoot physically. Now Animation industry has change its face completely. Today animation studio in India are becoming the face of Worldwide animation industry.
The animation industry in India, today stands at Rs 12 billion, and is projected to grow to Rs 42 billion by 2009. Animation company in India is currently riding on two key factors – a large base of highly skilled labour, and low cost of production. While the industry is gaining prominence steadily, several important factors such as the government’s role in supporting the animation industry, producing original content locally, and the importance of training, will steer the industry to greater heights. .
A study by NASSCOM forecasts that the global animation market will generate revenues worth $50-70 billion by 2005. Animation production from Indian producers is expected to go up from $0.6 billion in 2001 to $ 1.5 billion by 2005.
Animated feature films in India may finally be coming of age — song, dance, stars and all. It started small. Standing high atop his animation studio empire, Walt Disney famously said, “I hope we don’t lose sight of one thing — that it was all started by a mouse.” Cut to Diwali 2005, along with the blockbuster releases starring assorted Kapoors, Khans and Kumar’s, there was an ambitious animated film called Hanuman. It had no stars and was ostensibly meant for children, but it went on to generate returns that the rest of the season’s releases would envy. More significantly perhaps, it opened a door, spawning a generation of producers, who saw an untapped market in the Indian film space.
Film producers are ushering in a wave of animation and special effects based movies to cash in on the passion for visual fantasy of a younger audience.
The Indian animation market was fairly static till a couple of years ago when in earnest within the latter half the 90s animation studios made an appearance within the country. For an awfully lasting animation was thought of an expensive proposition. As digital technologies become a lot of accessible and user-friendly, animation, historically one in all the foremost labour and resource-intensive media practices has become a widespread mode of amusement, education & social activism.
Structure of animation studios in India:
The animation studio should be borne within the mind that the Indian animation industry was mesmeric. The Animation industry in India is comprised of 3 major segments:
The last section earns the maximum share.
Animation amusement is more divided into the following stages:
Indian player’s area unit primarily engaged within the labour-intensive production and post-production activities, as a ‘Service Provider’. Pre-production is about the preparation of the script, character design, storyboard layout & development. Production involves development of specifications concerning the character, background paint, inking and painting and visual effects. Post-production deals with final recording, colour piece of writing, testing and special sound effects. Finally, Marketing, Distribution and Exhibition cater to promotion, distribution, video videodisc unharnessed and cinema and TV screening.
According to Deloitte and ASSOCHAM, Animation studio India is anticipated to witness a big growth, each in terms of revenue and participation within the value chain. The Indian animation studio started by doing work for foreign corporations and it is developing characters, lines and voices of its own.
As the business gains experience and tries to manoeuvre up the worth chain, it faces a couple of discouraging challenges, that it has to overcome to return near realizing its potential particularly trained men (in this case trained men refers to those that have the knowledge & the ability to contribute to the animation sector), lack of presidency support, tight budgets & informatics protection.
There are sufficient reasons why an enterprise based in US and UK always prefers to hire a 3d animation studio India. Indian animation industry has witnessed a significant improvement in quality because we are able to create our own audience group in worldwide, who like our 3D work.A lot of animation institutes have come up in the span of last decade, and have greatly contributed to the industry in India itself. Animation is all about one’s vision and utilization of tools and techniques. There is no dearth of animators who have actually started producing their own work.
The first Indian 3d film, roadside Romeo, released in 2008 resulted out of the joint venture between yash raj films and the Indian division of Walt Disney. We need such good J.V. to become preferable outsourcing destination. Not only our services are cost effective but also the
innovation and creativity is at par with the standards of the global animation industry.
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3d animation studio is a creative and innovation oriented field where
the animators should have to think out of box. Our 3d animator, designer should have a good sense of design, drawing and storytelling to withstand global market.
In addition, an understanding of motion graphics, size, ratios and perspectives would prove to be extremely important. Animation industry also calls for a certain degree of understanding when it comes to mathematics, physics, operating systems, scripting languages such as Mel scripting for Maya, and digital asset management. So, a whole lot of things converge in the world of 3d animation services. As a result, it becomes extremely challenging to hire a 3d animator, who has all the above skills.
Generally, in the creative field, very few individuals are proficient in all the aspects of that particular field. Hence a stringent hiring process needs to be set in place through which individual skill sets can be evaluated and mapped as per the
organizational goals at large. Indian 3d animation industry has come a long way where the platform is open to showcase one’s work and get recognized worldwide.
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One would assume that with so much appreciation being given to Indian animation companies, they would be producing some world class animation themselves. However, even the top animation studios in India have not made a mark in the international animation scene with a completely Indian project. Even Crest Animation, which has been in the news for its production ‘Alpha and Omega’ making it to the Oscar nominations, has not made any groundbreaking animation on its own.
Since the dearth of talent or skills is not the issue, there are several other reasons that have been put forth for this lack of quality animation. However, the two main reasons that have been identified are lack of finances and lack of original story ideas. Since animation requires a very expensive production process, not having enough funding can seriously affect the quality of even the best animation studios in India.
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This is compounded by the fact that Indian animators mainly rely on mythology and folk tales for story inspiration. This means that the animation that is made here does not feel fresh and contemporary, thereby affecting its popularity.
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